Compasso d'Oro (Italian pronunciation: [komˈpasso ˈdɔːro]; Golden Compass) is the name of an industrial design award originated in Italy in 1954 by the La Rinascente company from an original idea of Gio Ponti and Alberto Rosselli. From 1964 it has been hosted exclusively by Associazione per il Disegno Industriale (ADI). It is the first, and among the most recognized, awards in its field. The prize aims to acknowledge and promote quality in the field of industrial designs made in Italy and is awarded by ADI.